Inside the Newsroom

News, commentary, insight on local happenings and fun from the staff of The Saline Reporter and Milan News-Leader.


Friday, January 15, 2010

A Fundraising Opportunity for Nonprofits

Want to partner with us?

In these difficult economic times, many nonprofit groups are hurting for funds, especially schools. Thanks to statewide budget cuts, public school systems across Michigan are in trouble. Many programs that we’ve learned to take for granted over the years – athletics, band, etc. – are under a heavy budget crunch.

So why not partner with The Saline Reporter or Milan News-Leader – and help your organization, whether a school group or civic group, raise needed cash?

We are offering $10 for every NEW one-year subscription to The Saline Reporter or The Milan News-Leader that your group sells. That means $100 for only 10 orders; $500 for 50 orders; and $1,000 for 100 orders! There is no limit to our partnership. Sell 500 orders and we will give your organization $5,000!

We understand how difficult it is to raise money with the same old fundraisers year after year. After all, families can only use so much wrapping paper and candles. The Saline Reporter or Milan News-Leader is the gift that lasts. This is why our fund-raising opportunity has such great value.

The newspaper is delivered directly to the homes of our customers 52 times a year, with fresh content and local news and information that is important to the people that live and work and attend the schools in your community. We offer award-winning news coverage, including the areas best and most comprehensive sports sections. In addition, we offer discount coupons, entertainment news, classifieds and more, making a yearly subscription to The Saline Reporter or Milan News-Leader a fantastic value.

A one-year subscription to The Saline Reporter is only $32 and for The Milan News-Leader $26. (A new subscriber is anyone who has not taken the newspaper in the past 90 days).

All you need to do is sell the order, fill out a provided form, collect payment and turn in the orders to us once a month. That’s all there is to it. We will cut your organization a check!

All we need to set up your group as an official partner is the following information:

1. A contact name and number from your organization
2. A W-9 form for payment purposes
3. A logo (in PDF format) for use in the printed materials, which we will supply your group for your sales effort.

It’s that simple.

To set your organization up as an official partner, please contact Bob Riddell at 734-246-0757 or e-mail briddell@heritage.com.

Please share this information with any other groups who may be interested in this fundraiser.

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Wednesday, April 8, 2009

The Importance of Community Newspapers

I found this on the Michigan Press Association's Web site and thought it would be interesting to share with our readers:

Readership Newsletter

March 6, 2009 - Issue #3


Remind readers of the importance of newspapers in their community

In these hard economic times it is important now more than ever to remind your community of the importance and value of their community newspaper.

Community newspapers boost the local economy – both through advertising and in news coverage. They showcase community businesses at a time we need to be shopping locally, investing in the community and protecting local jobs. They allow “mom and pop” businesses to reach their most likely customers.

Community newspapers bring us “good news”—news of Scout projects, civic club fundraisers, little-league registration, chamber of commerce happenings, church bake sales and students who make the Honor Roll or Dean’s List.

They help neighbors get to know each other a little better. They often report on anniversaries and
family reunions, reminding people of the things they like so well about their community.

Community newspapers provide a forum for expression. They allow readers to make their voices heard, and they enable ordinary citizens to deliberate on the future of their community. They encourage civil, issue-oriented discourse and they often set the stage for it.

Many community newspapers serve as “watchdogs” to hold elected leaders accountable. They shine a light on local government, sometimes using “Freedom of Information” laws to get public records and make those records available to citizens. They keep voters informed. They let people see how their tax dollars are being spent. During an economic downturn – when tax dollars are scarce and the demands on them increased – that’s important.

The people who operate these newspapers work and live in the communities they cover. They’re your neighbors. They share your values. They understand your community because they’re a part of it.

With the nation plunging into recession and with the never-ending stream of bad economic news, there’s much focus on the decline of newspaper circulation in most of the major markets across the country. Newspaper stocks have been taking a beating, and news reports tell us these are dark days for their industry. Community newspapers are much more than paper and ink. Community newspapers pull communities together. They help connect people with those around them. In this way, community newspapers provide a valuable form of public service.

Amid uncertainty over the quality of our daily economy and the direction of our nation, their role is more important than ever. Let’s hope the outlook for community newspapers is much brighter than what is being reported in the national media. If you want to be encouraged, read your community newspaper.

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